Public relations sits at the intersection of advertising, branding, marketing and communication. All of these intersections relates strongly to the elements of perception in the customers’ mind. Having to gauge what people think with an effective tool to measure, is the best asset any Public Relations and advertising company can have.
Using colored brain is one way of having a good tool to understand where people’s thinking are coming from, why they think in such a manner, what are their dominant thinking pattern and how they act and react according to their mind’s operating system. All these understanding is crucial in formulating a strong message that customers would want to hear based on their prefential way of thinking.
An effective usage of colored brain in PR would bring about first and foremost empathy and good listening skill to any PR practitioner. The PR practitioner will be enriched in a multi dimensional way of thinking and thus a more powerful ways to craft messages to engage customers will emerge.
Understanding the individual colored brain will enhance the PR practitioner on using it to maximise each brain domain to bring more value to their client apart from creativity alone. Engagement with different stakeholder will be made easier with the knowledge that colored brain brings.